DJ Dhiraj Kumar Jha Founder · Fractional CMO · Growth consultant
Founder · Fractional CMO · Growth Consultant

Growth marketing
for startups & D2C brands

Performance marketing, CRM automation & brand systems

I help founders turn scattered marketing efforts into repeatable growth systems across acquisition, retention, automation, and content.

Book a Growth Call View Case Studies
15+ years experience 100+ campaigns led Ideas Cloud & ZapU founder
15+ Years in growth
150%+ Digital reach growth
2 Ventures founded
100+ Campaigns led
Dhiraj Kumar Jha, growth marketing consultant for startups and D2C brands
15+
Years Experience
Full-funnel growth across industries
150%+
Digital Reach
Growth delivered in 12 months
2
Ventures Founded
Ideas Cloud & ZapU
100+
Campaigns Led
ATL, digital & automation
My Ventures

Building brands &
platforms from scratch

01
Founder & Growth Strategist
Ideas Cloud is Dhiraj's marketing consultancy and creative studio — built to help startups, D2C brands, and ambitious businesses design and execute growth strategies that compound. From brand positioning and performance marketing to CRM automation and content systems, Ideas Cloud brings senior marketing leadership to brands that need it most.
Visit ideascloud.in
02
Founder & Builder
India's fastest one-click checkout for eCommerce. ZapU helps D2C brands boost conversions, reduce cart abandonment, and grow revenue — an all-in-one checkout platform built specifically for Indian D2C brands.
Visit zapu.in
Core Expertise

Where I create
meaningful impact

Growth Strategy
Full-funnel acquisition design, integrated digital ecosystems, and scalable growth engines built to compound over time.
↑ 150%+ Digital Reach · ROI +30–40%
CRM & Automation
Lifecycle programs, lead-nurturing workflows, and automation stacks that deepen customer relationships and drive retention.
↑ 25% Retention Lift
Performance Marketing
Multi-channel paid media with precision audience segmentation, smart bidding, and rigorous creative testing protocols.
↓ 35% CPL · ↓ 25% CAC
Brand & Content
Integrated brand strategy, campaign creative direction, and content systems across ATL and digital channels.
↑ 50–120% Engagement Uplift
Growth Marketing Services

Built for founders who need
clarity, speed & systems

Having been on both sides — as a senior marketing leader and now as a founder — I understand exactly what early and growth-stage brands need: clarity, speed, and systems that don't break as you scale.

Startup Growth Strategy
Finding your first 1,000 customers, sharpening positioning, and building the growth foundations that will hold as you scale.
D2C Performance Marketing
Performance-driven acquisition, retention loops, and brand storytelling that converts browsers into loyal buyers.
Fractional CMO Support
Scaling what works, killing what doesn't, and building the marketing infrastructure to support the next stage of growth.
Selected Work

Case studies in
measurable growth

01
Digital Growth · Full-Funnel Strategy
150%+ Digital Reach Expansion
A technology brand needed rapid digital expansion and a higher inbound volume to fuel its pipeline. Built an end-to-end acquisition engine from scratch.
Full-funnel acquisition strategy across owned, earned & paid
Integrated SEO + paid media + automation ecosystem
Website architecture & landing page UX optimisation
150%+ Reach · 40% Pipeline YoY · 25% CAC ↓
02
Performance Marketing · Optimisation
35% Cost Per Lead Reduction
Performance campaigns delivering inconsistent lead quality with rising CPL. A four-stage programme reversed the trend without sacrificing volume.
01Diagnosed root causes of lead quality drop and rising CPL
02Refined audience segments and creative testing protocols
03Streamlined landing pages with smart bidding strategies
0435% CPL drop — volume and quality maintained throughout
35% CPL Reduction · Volume Maintained
By the Numbers

Consistent delivery of
double-digit improvements

150%+
Digital Reach Growth
40%
ROI Improvement
35%
CPL Reduction
25%
Retention Lift
100+
Campaigns Led
How I Think

The philosophy behind
everything I build

The strongest growth systems are practical, measurable, and owned by the people building the business every day.

Portraits of Dhiraj Kumar Jha in professional settings
Systems Over Campaigns
One campaign makes a moment. A system creates compounding growth. I build scalable, repeatable engines — not one-off wins.
Data-First, Always
Every decision backed by numbers. Cross-functional alignment rooted in shared insight, moving fast but never blindly.
Predictable Revenue
Marketing's job is to make revenue predictable. Everything I build — from CRM to paid funnels — drives sustainable, measurable outcomes.
Let's Connect

Ready to build
a stronger growth engine

Open to growth consulting, fractional CMO engagements, and collaborations with startups and D2C brands ready to scale with sharper marketing systems.

WhatsApp: +91 99119 90010 dhiraj@ideascloud.in linkedin.com/in/dhirajwth
Open to working on
Growth consulting for startups
D2C brand strategy & performance marketing
Fractional CMO engagements
CRM & marketing automation builds
Content strategy & brand building
Full CV & references available on request